The affiliate compensation strategy is one of the keys to a successful campaign. If the pay is too low, you will not be able to win over affiliates. Conversely, if it is too high, the ROI will not be there. Before proposing a remuneration grid, benchmark the affiliate programs in your theme to see what the competition offers. The goal, for a new entrant, is to offer better in order to attract affiliates.
Also, think about pay increments. With this system, you will be able to attract the largest affiliates by offering remuneration that increases according to the volume contributed. Another important point: check the quality of the leads brought. Have a strict follow-up, it will allow you to filter the non-qualitative leads so as not to remunerate them and to identify the affiliates bringing the most qualitative leads in order to offer them a system of remuneration bonus and motivate them to provide you with more visibility and volume.
Even after the program launch phase, don't rest on your laurels, keep promoting the program on an ongoing basis. Approach new affiliates on a regular basis in order to offer them your program or those of your clients if you are an agency.