The impact of affiliate management
Good affiliate management is important to optimize the visibility of a sales site but also to increase the volume of sales made by the site. As a reminder, affiliation is based on the same principle as Adwords pay-per-click advertising, with some differences. Affiliate allows you to post your links on another site called a publisher or an affiliate. Obviously, this service is conditioned by the payment of a certain remuneration to the affiliate site.
The payment method for the latter will vary according to several cases: when the affiliate's link is clicked, when the link is displayed, when the double clicks, when the sale is concluded on the affiliate's site, or when filling an affiliate form. The remuneration conditions depend on the agreement between the affiliate site and the affiliate site. At first glance, affiliation seems like a powerful marketing tool for growing your business, but this is only partly true.
Statistics show that the ratio of converting visitors from an affiliate site to a buyer on the affiliate site barely exceeds 2%. The performance of an affiliation depends on one rule, the more sites where you ask to join the greater the chance that your site or your products will gain notoriety and scale. However, without adequate knowledge, it is impossible to do good affiliate management.
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