Thanks to a 100% controlled ROI, affiliate marketing is particularly appreciated by advertisers. If you are an agency or an independent digital marketing consultant, offering this service to your clients can help them develop their ROI. If you, yourself, are looking for new opportunities to grow your business, membership can be a great option.
Affiliate marketing, or performance marketing, consists of an exchange system between advertisers who wish to promote their offers and affiliates with an audience (website, emailing database, social networks, etc.) and highlighting advertisers in exchange for remuneration for the leads brought. In order to perfectly manage campaigns, it is essential to choose the right affiliate platform. This is the tool that will be used to create your campaigns or those of your customers, manage affiliates (selection, remuneration, etc.), make promotional elements available to them (banner, mailing kit, etc.), and of course, track all transformations in order to remunerate affiliates accordingly.
Later in the article, you will find an overview of Advice, an affiliate Saas platform, but before making your choice, make sure that these features are offered by the platform you are going to select:
A dashboard and reports to effectively monitor campaign performance. A clear interface for affiliates so they can easily find line items and track their results. In order to satisfy as many affiliates as possible, the platform must offer several compensation systems (to the lead of course, but also to the CPM or CPC).
Likewise, it must integrate a billing system in order to easily remunerate the various affiliates. And if you're an agency, importantly, check out how many programs you can create. Some platforms may seem advantageous from a price point of view for a program, but much less when you manage several.